### Lesson Plan: Channels of Distribution II
**Subject:** Marketing
**Grade Level:** Senior Secondary 3
**Duration:** 80 minutes (2 periods)
**Topic:** Channels of Distribution II
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#### Objectives:
By the end of the lesson, students will be able to:
1. Understand the various types of distribution channels.
2. Identify the roles and functions of intermediaries.
3. Analyze the importance of physical distribution.
4. Evaluate different distribution strategies.
#### Materials Needed:
- Whiteboard and markers
- Projector and computer
- Handouts with key points and case studies
- Model examples of distribution channels (diagrams)
- Marketing textbooks
- Internet access for research
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### **Lesson Procedures:**
#### **1. Introduction (10 minutes)**
- Brief recap of previous lesson on Channels of Distribution I.
- Explain the specific focus of today’s lesson on Channels of Distribution II.
- Introduce key terms: intermediaries, wholesale, retail, physical distribution, supply chain, logistics.
#### **2. Direct Instruction (20 minutes)**
- **Types of Distribution Channels:** Discuss the various types such as direct channels, indirect channels, dual distribution, and reverse channels.
- *Direct Channel:* Producer directly to consumer.
- *Indirect Channel:* Involving intermediaries such as wholesalers, agents, brokers, and retailers.
- *Dual Distribution:* Using more than one channel at the same time.
- *Reverse Channel:* Used for returns, recycling or disposal of products.
- **Role of Intermediaries:** Explain the function of intermediaries, including breaking bulk, providing storage, offering customer services, and bearing the risk.
#### **3. Interactive Discussion (15 minutes)**
- Class activity:
- Divide students into small groups.
- Assign each group a specific distribution channel to analyze.
- Each group presents a short summary of their channel, its advantages and disadvantages.
#### **4. Case Study Analysis (15 minutes)**
- Provide a handout with a case study on a company that utilizes different distribution channels.
- Discuss the strategies used and their effectiveness.
- Q&A session to foster critical thinking.
#### **5. Physical Distribution and Logistics (10 minutes)**
- Discuss the concept of physical distribution and its components: order processing, warehousing, inventory management, transportation, and logistics.
- Emphasize the importance of efficient logistics in the distribution process.
#### **6. Evaluation of Different Distribution Strategies (5 minutes)**
- Compare and contrast different distribution strategies and their suitability for various types of businesses.
#### **7. Conclusion and Recap (5 minutes)**
- Summarize the key points covered in the lesson.
- Address any remaining questions.
#### **8. Assignment (5 minutes)**
- Assign a research task: Students to research a real-life company and analyze its distribution channel strategy. Write a 300-word report and be prepared to present it in the next class.
#### **9. Additional Resources (if time permits)**
- Show a short video clip or documentary on modern distribution strategies and technologies.
- Provide additional reading material from reputable marketing texts or online sources.
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### **Assessment:**
- Participation in group activities and discussions.
- Quality and depth of the case study analysis.
- Homework assignment report and presentation.
- End-of-unit quiz or test (planned in future class) covering Channels of Distribution I & II.
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### **Follow-Up:**
- Incorporate findings from the homework into the subsequent classes to provide practical insights and continuity.
- Plan a field trip to local businesses or distribution centers if feasible.
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This structured lesson plan ensures that students gain a comprehensive understanding of Channels of Distribution, equipping them with valuable knowledge to apply in real-world marketing scenarios.