Lesson Plan for Senior Secondary 3 - Marketing - Channels Of Distribution Ii

### Lesson Plan: Channels of Distribution II **Subject:** Marketing **Grade Level:** Senior Secondary 3 **Duration:** 80 minutes (2 periods) **Topic:** Channels of Distribution II --- #### Objectives: By the end of the lesson, students will be able to: 1. Understand the various types of distribution channels. 2. Identify the roles and functions of intermediaries. 3. Analyze the importance of physical distribution. 4. Evaluate different distribution strategies. #### Materials Needed: - Whiteboard and markers - Projector and computer - Handouts with key points and case studies - Model examples of distribution channels (diagrams) - Marketing textbooks - Internet access for research --- ### **Lesson Procedures:** #### **1. Introduction (10 minutes)** - Brief recap of previous lesson on Channels of Distribution I. - Explain the specific focus of today’s lesson on Channels of Distribution II. - Introduce key terms: intermediaries, wholesale, retail, physical distribution, supply chain, logistics. #### **2. Direct Instruction (20 minutes)** - **Types of Distribution Channels:** Discuss the various types such as direct channels, indirect channels, dual distribution, and reverse channels. - *Direct Channel:* Producer directly to consumer. - *Indirect Channel:* Involving intermediaries such as wholesalers, agents, brokers, and retailers. - *Dual Distribution:* Using more than one channel at the same time. - *Reverse Channel:* Used for returns, recycling or disposal of products. - **Role of Intermediaries:** Explain the function of intermediaries, including breaking bulk, providing storage, offering customer services, and bearing the risk. #### **3. Interactive Discussion (15 minutes)** - Class activity: - Divide students into small groups. - Assign each group a specific distribution channel to analyze. - Each group presents a short summary of their channel, its advantages and disadvantages. #### **4. Case Study Analysis (15 minutes)** - Provide a handout with a case study on a company that utilizes different distribution channels. - Discuss the strategies used and their effectiveness. - Q&A session to foster critical thinking. #### **5. Physical Distribution and Logistics (10 minutes)** - Discuss the concept of physical distribution and its components: order processing, warehousing, inventory management, transportation, and logistics. - Emphasize the importance of efficient logistics in the distribution process. #### **6. Evaluation of Different Distribution Strategies (5 minutes)** - Compare and contrast different distribution strategies and their suitability for various types of businesses. #### **7. Conclusion and Recap (5 minutes)** - Summarize the key points covered in the lesson. - Address any remaining questions. #### **8. Assignment (5 minutes)** - Assign a research task: Students to research a real-life company and analyze its distribution channel strategy. Write a 300-word report and be prepared to present it in the next class. #### **9. Additional Resources (if time permits)** - Show a short video clip or documentary on modern distribution strategies and technologies. - Provide additional reading material from reputable marketing texts or online sources. --- ### **Assessment:** - Participation in group activities and discussions. - Quality and depth of the case study analysis. - Homework assignment report and presentation. - End-of-unit quiz or test (planned in future class) covering Channels of Distribution I & II. --- ### **Follow-Up:** - Incorporate findings from the homework into the subsequent classes to provide practical insights and continuity. - Plan a field trip to local businesses or distribution centers if feasible. --- This structured lesson plan ensures that students gain a comprehensive understanding of Channels of Distribution, equipping them with valuable knowledge to apply in real-world marketing scenarios.